Dianne Buswell has finally revealed how to pronounce her newborn son’s unusual name just hours after giving birth to her first child with partner Joe Sugg. The couple, who met on Strictly Come Dancing in 2018, announced their joyful news on social media, but fans had one burning question: How do you say Bowden? 
The couple, who have been together since meeting on the show, introduced their son, Bowden Mark Richard Sugg. His middle names are a heartfelt tribute to Dianne’s late father, Mark, and Joe’s grandfather, Richard, who passed away in 2021. But the pronunciation of Bowden left fans puzzled. Taking to Instagram Stories, Dianne cleared up the confusion with a sweet and simple post, revealing: “Bowden Sugg. (Pronounced Bow like How, not Bow like Row… hopefully that makes sense).” 
A Heartwarming Moment with Baby Bowden 
In her post, Dianne shared a touching photo of her holding her son’s tiny hand while explaining the correct way to say his name. “Never felt a love like it. Baby Bowden Mark Richard Sugg. 16/03/26,” she captioned the beautiful picture, which also captured the moment she and Joe brought their baby boy home from the hospital.
The couple, who’ve been together since 2018, have received overwhelming support from their friends, fans, and Strictly co-stars. Vicky Pattison was quick to send her congratulations, writing: “Omg!!!! Congratulations guys!!! He is perfect.” Other Strictly stars, including Vito Coppola, Nancy Xu, Janette Manrara, Amy Dowden, and Gorka Marquez, were also quick to shower the couple with love and best wishes for their newborn son. 
Dianne’s Pregnancy Journey and Strictly History
Back in September, Dianne shared her pregnancy news, making history as the first Strictly professional dancer to compete while pregnant. The announcement sparked excitement, and Dianne later confirmed she was expecting a boy. Joe and Dianne revealed that their baby boy was due in early 2026, but they managed to keep most of the details under wraps until after the birth.
Dianne also made headlines for being the first professional to compete on Strictly while pregnant. With her partner Stefan Dennis being forced to withdraw in 2025 due to injury, many fans speculated if her pregnancy was behind their departure. Dianne took to Instagram to set the record straight, explaining that her pregnancy wasn’t the reason for Stefan’s withdrawal and confirming that she was feeling perfectly fine. 
Their Journey to Parenthood
For Dianne and Joe, becoming parents has been a long-awaited dream. Earlier this year, Dianne shared that she and Joe had always wanted children, but their demanding careers had postponed their plans. Dianne told The Sun: “Joe and I love kids, and that’s definitely something we would absolutely love. It will definitely happen.” Fast forward to 2026, and their dream has finally come true with the arrival of their little one. 
The couple’s story is one of love, patience, and hope, and their fans are celebrating this beautiful new chapter in their lives. As they prepare for their journey as parents, Joe and Dianne are ready to embrace the challenges and joys that come with raising their little boy.
The Baby Name Debate
While fans have been swooning over Baby Bowden’s adorable photos, there’s still a lot of chatter surrounding his unique name. Some fans are in love with the choice, calling it “adorable and original,” while others have raised eyebrows, calling it “cute but unusual.” Whatever your take on the name, one thing is clear – Baby Bowden is certainly making waves!
What do you think of the name Bowden? Adorable or not your style? The couple’s story is one of the most heartwarming ones in showbiz right now, and we can’t wait to see more of Baby Bowden as he grows up in the spotlight with his loving parents.
